Case Study: Kayak, Bike & Brew achieves nearly 90% online bookings and a 24% sales lift with Xola

Building A Small Business Empire In Traverse City

Troy Daily, a Traverse City native, built a small-business empire—Kayak, Bike & Brew, TC Cycle Pub and TC Brew Bus—to showcase the region’s booming craft brewery scene and turn a seasonal market into year‑round revenue. As demand grew, he needed a simpler, scalable booking system to reduce manual work, prevent overbooking, and convert interested visitors into paying guests.

By moving to Xola and launching Powered by Xola sites, Troy streamlined online checkout and inventory management—now nearly 90% of Kayak, Bike & Brew revenue and about 85% for TC Cycle Pub come from online bookings. Xola’s automated features, including Resume Booking, lifted sales 23.8% in one month and helped control kayak inventory, enabling steady growth and easier expansion.

Kayak, Bike & Brew

Troy Daily