Case Study: Sitka Sound Ocean Adventures triples bookings and maintains personalized customer service with Xola

Alaskan Kayak Co. Exceeds Customer Service Expectations

Sitka Sound Ocean Adventures, founded and run by Alison Dunlap in Sitka, Alaska, offers guided ocean kayaking tours built on highly personalized customer service. As demand grew, Alison found herself spending 20–30 minutes on each call and fielding inquiries across time zones, which made it impossible to keep up without sacrificing the one-on-one attention that defined her business.

Alison implemented the Xola booking system, which provided training, customization, and reliable support so she could scale without losing her personal touch. The switch tripled bookings, delivered professional confirmation emails, and allowed Xola’s team to handle issues behind the scenes—keeping guests happy while letting Alison spend less time in the office.

Sitka Sound Ocean Adventures

Alison Dunlap