Case Study: Maybelline boosts sales and loyalty with XMPie-powered personalized marketing

XMPie-Enabled B2Me Marketing from Strategies Drives Maybelline Sales and Loyalty

Maybelline New York faced a challenge in improving customer loyalty and educating consumers on a one-to-one basis to increase their willingness to try new products, particularly in categories where they had smaller market shares. They partnered with vendor XMPie, utilizing its uCreate Print plug-in for Adobe InDesign, to address this through a personalized marketing campaign.

The solution involved creating a series of personalized booklets with product recommendations and coupons, powered by XMPie's data-driven technology to generate immense variability. This campaign, implemented by XMPie, resulted in a coupon redemption rate multiple times higher than previous efforts, generating significant new business from users of competitive brands and greatly improving brand appreciation.

Maybelline

Mark Morin

Strategies President