Case Study: Opéra de Montréal boosts post-show revenue and audience engagement with XMPie

Opera company grows customer satisfaction, loyalty and revenue using XMPie, s solution for individualized communications management

The Opéra de Montréal faced the challenge of growing its audience and gaining deeper customer insight, as its business shifted from annual subscribers to last-minute, single-ticket buyers. With a lack of effective data collection tools, they turned to the vendor XMPie and its solution for individualized communications management to help build loyalty and recruit new members.

XMPie, working with partner CGI, implemented a solution to send personalized, mobile-compatible emails to attendees minutes after a performance, requesting feedback and offering a discount to a future show. This strategy resulted in a 450% increase in revenue within 72 hours during a test and helped create social media "brand ambassadors" who generate new business for the opera house.

Opéra de Montréal

Guillaume Thérien

Director of Sales and Marketing