Case Study: LithExcel Marketing Services Provider Boosts Casino Resort Occupancy with XMPie Personalized Cross-Media Campaigns

LithExcel Marketing Services Provider - Customer Case Study

LithExcel Marketing Services Provider, a marketing communications company, tackled a significant challenge for a Native American casino and vacation resort in New Mexico. The resort, located in a remote area, was struggling to attract guests despite a large marketing budget. Its key challenge was to drastically increase its 33 percent hotel occupancy rate and maximize customer spending.

The solution, powered by XMPie PersonalEffect software, was a multifaceted, personalized cross-media campaign. LithExcel used targeted data and personalized URLs (PURLs) to send tailored offers to specific customer segments, engaging all family members. This strategy, implemented by XMPie, led to a dramatic increase in occupancy, rising from 33 percent to 89 percent within two years. It also drove significant increases in other revenue streams like meals and event tickets.