Case Study: Time Magazines Europe boosts subscription response rates with Latcham Direct and XMPie

Latcham Direct’s Cross-Media Campaign Boosts Subscription Response Rates for Time Magazines Europe

Time Magazines Europe Ltd., the publisher of the European, Middle Eastern, and African edition of Time Magazine, wanted to grow its subscriber base while improving its traditional and costly direct mail subscription process. To meet this challenge, their provider, Latcham Direct, implemented a cross-media campaign solution powered by XMPie's PersonalEffect and uProduce Marketing Console.

The solution involved a direct mail pack that directed recipients to a personalized URL (PURL) for online subscription. Using XMPie's technology, the campaign achieved a 30% online response rate and a 75% conversion rate from PURL visits. This resulted in significant time and cost savings from eliminating manual processing and provided an enhanced customer experience.