Case Study: Latcham Direct achieves a 53% response rate with XMPie PersonalEffect

Latcham Direct achieved a 53% response rate with a festive personalized cross media campaign for their customers

UK-based print and communication service provider Latcham Direct wanted to create a Christmas campaign that would thank its customers, maximize charitable donations, and simultaneously showcase the power of sophisticated variable data cross-media communications. They partnered with vendor XMPie to address this challenge and demonstrate the potential of personalized marketing.

Using XMPie’s PersonalEffect System, Latcham Direct executed a highly personalized cross-media campaign. It began with a direct mail card featuring a personalized URL that led recipients to choose a charity for a donation and select a personalized gift. The XMPie solution was extremely successful, generating a 53% response rate, raising over £1,380 for charity, and creating new business inquiries from impressed clients.

Latcham Direct

Kevin Pembroke

Sales and Marketing Director