Case Study: Farmlands boosts card usage and upsell with XMPie

‘Grass Roots’ Creativity Drives Customer Satisfaction

Farmlands, a major New Zealand retailer of farm supplies, faced the challenge of creating a personalized welcome pack for its new shareholders. Traditional methods resulted in generic communications that failed to make new members feel special or reflect their specific farm type and local store. The agency justONE utilized the XMPie uDirect platform to address this need for highly relevant, targeted variable data printing.

The XMPie solution enabled the creation of a tailored pack for 21 different farm segments, featuring relevant imagery and highlighting the nearest local stores. This included a personalized store manager welcome and even the recipient's name on a store sign. Early results showed higher initial card usage than the benchmark and successful upselling of additional services, leading to further personalized cross-media projects with the client.

Farmlands