Case Study: Tastemade builds a creator marketplace with Xmartlabs

Tastemade builds a creator marketplace for 100 million monthly views with Xmartlabs

Xmartlabs partnered with Tastemade following its acquisition of ChefsFeed. The customer's challenge was to integrate the two brands and build a new React-based creator marketplace. This platform needed to provide a niche space for culinary experts to monetize their skills through virtual experiences without migrating to more generic platforms like YouTube or Patreon.

Xmartlabs provided a full suite of services including backend and frontend development, product management, and QA. The solution involved creating a new front-end in React and integrating key ChefsFeed functionalities like user profiles and subscriptions into Tastemade.com. The result was a successful platform that allows creators to be discovered, engage with audiences, and sell subscription packages, all while supporting Tastemade's massive audience of 100 million monthly views.

Tastemade