Case Study: Shakey’s boosts local search traffic and online orders with Xivic

Shakey’s boosts organic traffic 10% with Xivic

The customer, Shakey's, was struggling with low online visibility that failed to generate sufficient new business opportunities. Their digital customer journey was also cumbersome, and their targeting was not optimized for the most profitable local search terms. To address this, they partnered with vendor Xivic for search engine optimization services.

Xivic performed a comprehensive website audit that identified new opportunities in local search optimization. They supported a new website launch, implemented HTTPS, and enhanced the user experience on key pages. This strategy resulted in a 60% increase in search traffic to location pages and a 10% increase in all organic traffic. Most notably, Shakey's saw a significant rise in online orders, with pickup orders increasing by 750 and party and catering submissions growing by 28%.

Shakey’s