Case Study: Akademie für Führungskräfte der Wirtschaft GmbH achieves ticket-shop integration and 5,400 new business contacts with XING Events

XING Events for lead generation of high-quality business professionals

Akademie für Führungskräfte der Wirtschaft GmbH, a long‑standing provider of management training that runs around 400 seminars and reaches roughly 10,000 professionals annually, needed a marketing channel to showcase seminar quality to relevant business audiences and a smoothly integrated, customizable ticketing solution. They engaged XING Events to support lead generation and to integrate ticket sales within their marketing presence, using XING Event Market / Eventmarketing and XING TicketingManager (plus Event Plus and targeted XING advertising).

XING Events implemented XING Event Market and XING TicketingManager (with Event Plus, Premium Event Blockbuster and targeted ads), connected the ticket shop via API, and built a custom download function for a free e‑book. The solution increased reach (Premium offers shown nearly 700,000 times), enabled seamless ticketing and data synchronization, and delivered measurable results — notably the acquisition of 5,400 new contacts, stronger brand awareness, and easier purchasing for attendees.

Akademie für Führungskräfte der Wirtschaft GmbH

Christian Leitz

Head of Marketing, IT & Logistics