Case Study: Blue Billboard maximises DOOH advertising potential with Xibo

Blue Billboard Maximises DOOH Advertising Potential with Xibo

Blue Billboard, a fast-growing digital out of home (DOOH) advertising network, needed a flexible, scalable, and affordable digital signage partner to help independent businesses leverage DOOH advertising. A key factor was finding a vendor, like Xibo, whose solution included programmatic advertising capabilities that could evolve with the market.

By implementing Xibo's digital signage software and its SSP Connector, Blue Billboard easily integrated with leading supply-side platforms. This Xibo solution enabled rapid business growth across 54 displays, helped reduce costs, and allowed the company to maximize revenue from its advertising inventory, reaching over 12 million impressions monthly.

Blue Billboard

Justin Howard

Technical Director