Case Study: Three 3’s Brewing Co refreshes its brand identity and packaging with Xhilarate

Three 3’s Brewing Co unveils 217-beer rebrand with Xhilarate

Three 3’s Brewing Co., a family-owned brewery, faced a challenge with its outdated name and logo, which no longer matched the company's vision after a relocation. They engaged the design agency Xhilarate for a comprehensive rebranding to enhance the appeal of their extensive range of beers with a more modern and vibrant identity.

Xhilarate developed a new brand strategy and identity, which included a redesigned logo rich with symbolism, custom AI-generated illustrations for each beer's packaging, and interior design consultation. The solution successfully resonated with customers and partners, generating considerable positive feedback and setting the stage for the planned design of a new taproom. The immediate positive reception validated the rebrand's success and positioned Three 3’s for continued growth.

Three 3’s Brewing Co