Case Study: Temple University elevates Temple Law School’s 125th anniversary brand with Xhilarate

Temple University celebrates 125 years with Xhilarate

Temple University's Beasley School of Law engaged Xhilarate, a design and branding agency, to help celebrate its 125th anniversary. The challenge was to create a cohesive suite of visual and verbal communications across print and digital touchpoints to mark this milestone and increase engagement with all stakeholders, including faculty, students, alumni, and donors. This also included a complete redesign of the school's alumni publication, ESQ.

Xhilarate developed a comprehensive solution anchored by a commemorative 125th-anniversary logo and a dominant use of the university's "Cherry Red" brand color. The agency provided a wide range of services including publication redesign, art direction, content creation, video production, and a campaign for U.S. News & World Report. This created a consistent and exciting look and feel across all materials that honored the school's history while fostering a sense of pride and belonging. The work by Xhilarate successfully reinforced Temple Law's esteemed reputation and amplified its impact, creating a unified narrative that resonated with its diverse community.

Temple University