Case Study: ProFresh refreshes its brand and online customer experience with Xhilarate

Profresh refreshes its brand after 7.1M+ bottles sold with Xhilarate

The customer, Profresh, a brand with a thirty-year history specializing in combating chronic bad breath, faced the challenge of an outdated brand identity that had not been updated since its inception. This aging brand no longer effectively engaged its broad target audience of millennials and boomers, and its online customer experience needed significant enhancement. The vendor, Xhilarate, was engaged to provide a comprehensive suite of services including brand strategy, consumer research, customer journey mapping, and package design to reposition and refresh the brand.

Xhilarate implemented a complete brand refresh, creating a new visual identity with a modern logo, a professional color palette, and empathetic messaging designed to resonate across generations. The solution focused on improving the entire e-commerce customer journey, from social media and website engagement to packaging and unboxing. This strategy successfully built a more confident brand personality to reassure existing users and attract new customers, fostering a community united by trust. The measurable impact includes over 7.1 million bottles sold to millions of satisfied customers.

Profresh