Case Study: FLDG strengthens its retail brand with Xhilarate

FLDG reinvigorates its brand for long-term success with Xhilarate

First Look Display (FLDG), a company poised to impact the retail display market with new leadership, faced the challenge of needing a new brand identity to compete more effectively. The vendor Xhilarate was engaged to provide comprehensive branding services, including brand strategy, identity, and a style guide.

Xhilarate implemented a strategic brand platform built from market insights, which led to a complete visual and verbal overhaul. The new identity, including a logo reflecting transparency and a tagline emphasizing impactful results, positioned FLDG as an industry leader and provided the foundation for their long-term success, aligning their entire company culture around a core brand promise.

FLDG