Case Study: Trina Turk achieves 18% revenue growth with XGen Ai

Trina Turk Increased Revenue by 18%, AOV by 12%, and Purchases by 14% with AI-Powered Merchandising

Trina Turk, a print and color driven lifestyle brand, connected with XGen Ai to increase key performance indicators like average order value and overall revenue. Their challenge was to move beyond traditional merchandising and find a better way to expose customers to incremental sales opportunities, especially as they often drove traffic to new arrivals.

The solution from XGen Ai was the deployment of its AI-powered Smart Elements, which provided individually curated product recommendations across the website. This approach catered to each unique visitor rather than broad customer segments. The results were significant, with the A/B test showing an 18% increase in overall revenue, a 12% rise in average order value, and a 14% uplift in purchases.

Trina Turk

Kristin Rose

Digital Marketing Manager