Case Study: Tomlinson's increases conversion rate and AOV with XGen Ai

Tomlinson’s Increased Conversion Rate and AOV with Real-Time, Dynamic Product Merchandising

Tomlinson's Feed, a Central Texas chain specializing in natural pet products, faced the challenge of merchandising their products online as effectively as they did in their physical stores. To address this, they were introduced to the XGen Ai platform by Teamwork Commerce as a hyper-personalization solution.

XGen Ai implemented a system of dynamic product recommendations across key pages of the Tomlinson's website. This solution delivered real-time, personalized product suggestions based on individual user data. The results were significant: users who interacted with XGen Ai's recommendations saw a conversion rate increase of over 20% and an average order value increase of 17-23%. These personalized elements influenced 18% of the site's total revenue during the measured period.

Tomlinson’s