Case Study: Johnny Was achieves 8% revenue lift with XGen Ai

Johnny Was Increased Sales with Deep Learning and Real-Time Product Curation for Individual Customers

Johnny Was, a boho-chic clothing brand, sought to prove that XGen Ai's personalization platform could outperform their existing solution and quickly deliver a positive return on investment. Their challenge was to increase sales through better product recommendations while also prioritizing platform ease of use and robust support services from the vendor.

The solution from XGen Ai involved deploying its deep learning technology to power real-time product curation across key areas of the Johnny Was website, including the homepage and product pages. The results were significant: XGen Ai generated an 8% revenue lift, led to a 28% higher average order value, and more than doubled the conversion rate. This performance paid for the XGen Ai annual subscription in just two weeks.

Johnny Was

Anne Hammond

Director of eCommerce