Case Study: Furla achieves a 6.61% increase in Average Value Per User with XGen Ai

Furla Increased the Average Value Per User by 6.61% with XGen Ai Product Curation Against Salesforce Einstein

Furla, an Italian accessories brand in the luxury segment, partnered with vendor XGen Ai. Their challenge was to move beyond conventional personalization and create a completely unique, real-time shopping experience on their website that would adapt to each individual user's journey.

The solution was the implementation of XGen Ai's machine learning framework, which used anonymized data to instantly personalize key pages of the site with AI-powered Smart Elements. This real-time personalization led to significant positive results. In a month-long A/B test against their previous Salesforce Einstein setup, XGen Ai helped Furla achieve a 6.61% increase in Average Value Per User, a 4.44% rise in orders, and a 2.25% lift in Average Order Value.

Furla