Case Study: CRAVE simplifies music distribution and royalty payouts with xfive

CRAVE reaches 100+ streaming platforms with Xfive

The customer, Crave, is a music distribution platform for independent artists facing the challenge of a fragmented and difficult release process across multiple streaming services. They engaged the vendor, Xfive, for full-cycle product engineering to build a new, unified platform from the ground up.

Xfive designed and built a comprehensive solution for Crave using Ruby on Rails, which included a single-upload distribution system to over 100 platforms, AI-generated assets, and consolidated royalty payouts. The result was a 100% end-to-end product that transformed the release workflow, triggering an immediate surge across all critical performance metrics for the platform.

CRAVE