Case Study: Yamazen Communications helps Bandai boost decorated cake sales and reach new customers with Xerox photo book printing

Yamazen Communications Co., Ltd. - Customer Case Study

Yamazen Communications Co., Ltd., a Japanese provider of digital and offset printing, design, database, and web services, worked with Bandai’s Candy Toy Business Unit to create a new way to extend the value of its decorated birthday cakes. The challenge was to turn a cake purchase into a longer-lasting keepsake while also finding a fresh way to monetize Bandai’s popular licensed characters.

Xerox Corporation helped Yamazen develop a character photo book solution that let customers upload photos, add messages, and select from 30 licensed Bandai character images for a 12-page, perfect-bound book. The books were produced on a Xerox® iGen4® Press with a Xerox® FreeFlow® Print Server, and the offering was a success: in 2015, Bandai received more than 1,000 cake orders and 700 photo book orders, with over half of cake buyers purchasing a book and 5% of books ordered by grandparents.

Yamazen Communications Co., Ltd.

Mitsumobu Yamamoto

COO