Case Study: LithExcel Communication Services drives growth with Xerox Corporation's XMPie solution

XMPie Helps LithExcel Deliver Services that Drive Results

LithExcel Communication Services, a personalized marketing solutions provider based in Albuquerque, New Mexico, needed to keep differentiating itself as full-color variable data printing became increasingly commoditized. The company wanted to create more value for clients in higher education, gaming, and other industries by developing stronger direct and one-to-one marketing programs that could drive leads and sales.

Xerox Corporation, through XMPie PersonalEffect Platinum with uStore, helped LithExcel build multi-channel personalized marketing services across print, web, email, SMS, QR codes, and PURLs. The solution improved workflow and enabled better tracking and analytics, helping LithExcel grow revenue and digital print volume every year for two decades except during the recession, recover to profitability in FY2009, and raise digital print volume from 3% in 2002 to 20% in 2005 and an expected 70% within two years.

LithExcel Communication Services

Waleed Ashoo

President and Chief Executive Officer