Case Study: Bottomline Ink boosts sales education and drives 20% response rate with Xerox web-to-print solution

Web-to-print application generates 20% response rate while educating sales team

Bottomline Ink, a Perrysburg, Ohio print services company, wanted to help its sales team better understand and confidently sell its web-to-print offerings. After investing in a Pageflex server and custom web applications, the company turned to Xerox Corporation for a way to educate employees while promoting its services to prospects.

Xerox Corporation helped Bottomline Ink implement a custom web-to-print application using Pageflex variable data printing and Xerox digital print technology. The solution let salespeople create personalized direct mail pieces that educated them on the process while targeting prospects, generating more than 200 documents in six weeks with a 20% response rate, plus presentation requests from three top clients.

Bottomline Ink