Case Study: WAM Interactive Information Inc. achieves 13.5% growth in target verticals with Xerox

WAM Self-Promotion Campaign Drives 13.5% Growth in Target Verticals

WAM Interactive Information Inc., a Toronto-based one-stop shop for 1:1 communications in digital and print media, needed a cost-effective way to scale its own micro-marketing efforts and reach a wide, dispersed audience of prospects in targeted verticals. Working with Xerox Corporation, the company used its KiTS (Keep-in-Touch) customer relationship management and drip marketing system to promote the service to real estate professionals and other small-business markets.

Xerox Corporation helped WAM Interactive execute an eight-step, multichannel self-promotion campaign using direct mail and email, with print pieces produced on a Xerox iGen4 Diamond Edition Digital Press with an EFI Fiery Digital Print Server. The campaign drove 13.5% new subscription growth and nearly 380% ROI, with a 65% buy ratio among responders and 9% referral growth, while also reducing WAM’s reliance on trade shows.

WAM Interactive Information Inc.

Brian Greenspan

Director