Case Study: International Supermarket Chain achieves 19% cost savings with Xerox print procurement and logistics

Supermarket Chain Gains Edge with Targeted Marketing

International Supermarket Chain, a UK retail and consumer products business, needed a faster, more reliable way to deliver frequently changing promotional materials—such as window bills, hanging boards, displays, and stickers—to around 500 stores, while also improving direct marketing and reducing costs. Xerox Corporation helped address this challenge with print procurement and logistics management, plus advisory and creative services to streamline production.

Xerox Corporation implemented managed print procurement and logistics for in-store and marketing materials, along with guidance to optimize specifications and reduce lead times and costs. The result was 19% cost savings versus the baseline year, consistent on-time delivery to approximately 500 stores, and greater speed and flexibility to respond to trading or competitor activity.