Case Study: QuantumDigital achieves 51% response rate with Xerox cross-media marketing solutions

QuantumDigital Shines with Cross-Media Campaign

QuantumDigital, Inc. wanted to boost its thought leadership in multi-channel marketing and earn wider recognition for its full-service capabilities by hosting a Marketing Innovation and Discovery Summit for senior agency and retail executives. To attract this hard-to-reach audience, QuantumDigital partnered with Xerox Corporation to create a highly personalized, multi-touch cross-media campaign using Xerox-related production and cross-media tools.

Xerox Corporation helped deliver an integrated campaign featuring postcards, emails, posters, invitation booklets, personalized URLs, and QR codes, with variable-data personalization and high-quality printing on Xerox iGen4 EXP Press and FreeFlow Print Server. The effort generated a 51% response rate, a 33% conversion rate, over 100 live-stream viewers, and $90,000 in new business within one week, helping QuantumDigital win the 2011 Printers’ Choice Award.

QuantumDigital