Case Study: Progressive Communications achieves 17% response rate with Xerox digital personalization

Progressive Communications - Customer Case Study

Progressive Communications, a division of Taylor Corporation, wanted to promote its new Xerox iGen4 Digital Press capabilities and show customers the quality and potential of its digital printing services. Working with Xerox Corporation, the company needed a campaign that would do more than announce new offerings—it had to create a memorable, highly personalized experience that demonstrated what their new technology could do.

Xerox Corporation helped Progressive Communications launch a 1:1 direct marketing campaign built around XMPie tools, Adobe InDesign, Xerox iGen4 Digital Press, and Xerox FreeFlow Print Server. The multichannel effort included a mailer, email, personalized URL, QR code, and an ultra-personalized 12-month calendar, producing nearly a 17% response rate, an 11.5% registration rate, and a 68.49% conversion rate, while also earning Best-of-the-Best awards.

Progressive Communications