Case Study: MyPicTales boosts revenue 20% with Xerox digital printing from Colorcentric

Printer pushes revenues up 20 percent with focus on photo book publishing

ColorCentric Corporation, a digital printing provider, faced the challenge of producing a high-quality, personalized photo book for their client, MyPicTales, who needed to showcase a photography studio's work. The book required flawless color reproduction, especially for skin tones and cosmetics, to be used as a crucial marketing tool.

Using a Xerox iGen3 110 Digital Production Press with a Xerox FreeFlow Print Server, Xerox provided the solution. The vendor's technology delivered the exceptional color accuracy and personalization required. The project was a success, leading to a 15 to 20 percent revenue increase for MyPicTales over eight months and generating a continuing stream of business from the satisfied photo studio.

ColorCentric Corporation