Case Study: Docucopy PTY Ltd. boosts sales 25% with Xerox Color 1000 Press

Printer creates exquisite showcase for luxury residences and boosts own sales 25%

Docucopy Pty Ltd, a digital printing specialist in Melbourne, worked with Salvo Property Group and its marketing agency Extension Marketing to create an oversized luxury property showcase book. The challenge was to reproduce deep, rich blacks and a premium look that would match the high-end residential development, using Xerox technology to deliver exceptional print quality.

Using the Xerox Color 1000 Press with a CX Print Server powered by Creo, Docucopy carefully tested and printed the InDesign files on Xerox Colotech Silk 170 gsm, with laminated covers mounted on 3 mm screen card. The result was a flawless promotional piece that helped sell 400 units and contributed to a 25% increase in Docucopy’s sales over the following year, while also strengthening future business opportunities; Xerox’s solution also helped Docucopy showcase its capabilities for additional projects.