Case Study: Enjoyprint Beijing Shu Min Printing Ltd. achieves offset-quality short-run printing with Xerox iGen3 Digital Production Press

Prestigious book design firm perfects its craft, one print at a time

Enjoyprint Beijing Shu Min Printing Ltd., a Beijing-based specialist book design and print firm, needed to keep up with a market shifting toward highly individualized, short-run, and even single-copy print jobs while still delivering offset-quality output and very fast turnaround times. As customer expectations rose and traditional pre-press production could not keep pace, the company risked losing loyal clients to other digital print vendors.

Xerox Corporation answered this challenge with the Xerox iGen3 Digital Production Press, which enabled Enjoyprint to produce high-quality digital applications on a wide range of materials, including coated paper and delicate rice paper, without sacrificing color accuracy or consistency. The result was stronger support for urgent one-off jobs, improved turnaround, and new short-run, on-demand business opportunities, helping Enjoyprint reinforce its “one print one time” promise and maintain its position in the book design industry.