Case Study: DMM, Inc. boosts Adopt-a-Loon donations with Xerox iGen4 Digital Press

Photo-specialty campaign helps save loons and increase donations by 14.4%

The customer, DMM, Inc., was challenged by the BioDiversity Research Institute to revitalize its Adopt-a-Loon fundraiser. The primary concerns were achieving exceptional, consistent photo reproduction on the postcards and ensuring the project was produced sustainably.

DMM, Inc., a Xerox Premier Partner, utilized a Xerox iGen4 Digital Press driven by a Xerox FreeFlow Print Server to produce the high-quality, variable postcards. This solution met the sustainability goals and delivered a 14.4 percent increase in donation revenue over the previous year, with an impressive 6 percent response rate.

DMM, Inc.