Case Study: Barksdale School Portraits achieves 30% annual growth with Xerox iGen3 Digital Production Press

Photo-Based Services Drive 30% Annual Growth at Barksdale School Portraits

Barksdale School Portraits, a longtime school photography company serving about 600 schools in the Northeastern U.S., needed more control over its growing photo-based services business. As school requirements changed and mistakes in outsourced printing put orders at risk, the company looked for a way to bring yearbooks, memory books, and other digital photo products in-house. Xerox Corporation’s digital production technology, including the Xerox iGen3 press, became the focus of their search.

Xerox Corporation provided Barksdale School Portraits with a Xerox iGen3 110 Digital Production Press, FreeFlow Print Server, FreeFlow Makeready, and a FreeFlow Scanner 665, enabling in-house production of yearbooks and a wide range of related photo products. The result was stronger control, lower costs than outsourcing, and major growth: Barksdale reported 30% annual revenue growth for four straight years, nearly doubled yearbook production in its first year, and projected expansion to 500 yearbooks by 2008–2009.

Barksdale School Portraits

Wayne Barksdale

Director of Marketing