Case Study: Pazazz helps Essilor Canada boost revenue with Xerox personalized print and kitting

Personalized Campaign Helps Essilor See Double-Digit Revenue Increase

Pazazz, a Montreal-based integrated marketing and printing company, worked with Xerox Corporation to help Essilor Canada improve its annual 2016 campaign piece. Essilor needed a personalized, multilingual print campaign that could target eye care professionals by loyalty tier while also promoting a new website and encouraging visits.

Xerox Corporation supported Pazazz in producing the campaign using the Xerox iGen 5 Press with EFI Fiery Digital Print Server, plus digital label printing, variable data, and complex kitting. The result was eight customized lots in English and French that were collated, bound, and shipped to sales reps across Canada, helping drive a double-digit revenue increase and more traffic to the new website.

Pazazz

Warren Werbitt

Founder and Fisherman