Case Study: De Budelse BV achieves 90% sales for a Himalayan coffee-table book with Xerox iGen4 Press

Outstanding image detail and high style help sales reach 90 percent for photographer’s coffee-table book

De Budelse BV, a printing company, was approached by a photographer with a challenge: to produce a high-quality, short-run coffee-table book with perfect image reproduction for a charitable mission. The photographer needed only 1,000 copies and was initially unsure if this small quantity could be printed via offset methods while meeting his strict quality demands.

The solution was implemented using a Xerox iGen4 Press. Xerox's digital printing technology provided the superior image detail and color accuracy required, and it allowed for cost-effective small print runs. This resulted in the successful production of the book, with nearly 90% of the first print run selling within a few months. The partnership with Xerox enabled De Budelse to deliver exceptional quality and support the photographer's charitable goals efficiently.

De Budelse BV

Harry Mennen

Account Manager