Case Study: Nova Scotia Liquor Corporation achieves 15% marketing savings with Xerox

Nova Scotia Liquor Corporation - Customer Case Study

Nova Scotia Liquor Corporation (NSLC), a crown corporation retailer with 106 stores across Nova Scotia, needed to optimize its marketing budget and reduce in-store signage spend while also moving toward multi-channel marketing. NSLC turned to Xerox Corporation for help managing promotional flyer and signage production more efficiently, from creative to delivery, across print and digital channels.

Xerox Corporation re-engineered the print supply chain, standardized store-by-store volumes, automated data-driven loyalty signage, and launched two e-flyers to boost online and mobile engagement. The result was a 15% reduction in repeated print component costs in the first year, additional savings in later years, and measurable digital engagement data that helped NSLC make better promotional decisions and share insights with product vendors.

Nova Scotia Liquor Corporation

Tim Pellerin

VP, Customer Strategy