Case Study: New Point Cards and Printers boosts growth and turnaround with Xerox Color 1000i Press

New Point Cards and Printers Pvt. Ltd. - Customer Case Study

New Point Cards and Printers Pvt. Ltd., a Pune-based family-run printing business in India, needed to better serve customers who wanted faster turnarounds, shorter runs, and new specialty offerings while maintaining its strong growth. To address these challenges, the company looked to Xerox Corporation for a digital printing solution that could complement its offset and screen-printing capabilities, specifically the Xerox® Color 1000i Press.

Xerox Corporation implemented the Xerox® Color 1000i Press with an EFI™ Fiery® controller, giving New Point high-quality digital printing, economical short runs, and unique gold, silver, and clear dry inks for metallic effects. The results were strong: monthly volume rose to about 5 million prints by month four, the company expanded new applications such as wedding cards and certificates, and New Point remained on track for 20%+ annual revenue growth for the seventh consecutive year.

New Point Cards and Printers Pvt. Ltd.

Shreyas Kulkarni

Director