Case Study: Morrisons achieves faster, more efficient marketing campaigns with Xerox

Morrisons - Customer Case Study

Morrisons, one of the UK's top four grocery retailers, faced a challenge in managing its intensive and dynamic in-store marketing campaigns. The process was labor-intensive, lacked real-time visibility for decision-making, and provided limited control over budgets. They partnered with Xerox Corporation to increase agility and gain full control while meeting their high standards for quality and sustainability.

Xerox implemented a solution featuring an on-site advisory service and a web-based collaborative workflow tool that connected all stakeholders. This provided detailed management information and allowed Xerox to manage the end-to-end print and fulfilment process. The results for Morrisons included high-quality campaigns delivered within days and on budget, significant cost savings over four years, improved sustainability with less waste, and the ability to focus on strategic marketing goals.

Morrisons

Richard Lancaster

Marketing Director