Case Study: Microsoft achieves faster, more secure packaging with Xerox digital printing

Microsoft - Customer Case Study

Microsoft Corporation needed a faster, more cost-effective way to produce packaging for the launch of Windows 7 while also reducing minimum order sizes, lowering obsolescence, and adding anti-counterfeiting security to each package. To meet these demands, Microsoft worked with Xerox Corporation through Mediaware Digital Limited on a digital packaging approach using Xerox printing technology.

Xerox Corporation helped implement a highly automated on-demand packaging solution built around Mediaware’s Arc-Link software, Xerox® PrintCise®, the Xerox® iGen4® Digital Press, and the Xerox® Automated Packaging Solution. The result was a drop in lead time from 20 days to 72 hours, with on-demand production that virtually eliminated packaging obsolescence and delivered strong cost and time savings; Mediaware’s business also grew 42% year over year.

Microsoft Corporation