Case Study: Mercedes-Benz UK achieves 53:1 ROI with Xerox Corporation

Mercedes-Benz UK - Customer Case Study

Mercedes-Benz UK wanted to drive more new-vehicle purchases by encouraging customers to test drive cars at local dealerships, so it launched a direct marketing campaign with help from Xerox Corporation partner IOS and agency Weapon7. To make the outreach more compelling, the team planned a personalized customer acquisition pack tailored to individual recipient profiles.

IOS, working with Xerox Corporation, produced an integrated pack with personalized brochures, letters, and contact cards using a mix of digital and offset printing, including Xerox® iGen4® Digital Press technology. The campaign delivered strong conversion improvements and generated an outstanding 53:1 ROI for Mercedes-Benz UK, leading Mercedes to make targeted, personalized campaigns a core part of its ongoing marketing strategy.

Mercedes-Benz UK