Case Study: MagnetStreet achieves $2.5M growth with Xerox digital and offset printing

MagnetStreet - Customer Case Study

MagnetStreet, an online print provider specializing in personalized products, wanted to move beyond its successful save-the-date business and expand into wedding invitations. To support this shift, the company needed a high-quality Invitation LookBook that combined offset and digitally printed elements while maintaining precise color consistency and premium print quality. MagnetStreet worked with Xerox Corporation to help manage the color and production challenges.

Xerox Corporation helped MagnetStreet produce the LookBook using the Xerox iGen4 Digital Press with Xerox FreeFlow Print Server, along with Xerox FreeFlow Variable Information Suite and Xerox FreeFlow VIPP Pro Publisher for unique discount codes. The campaign delivered strong measurable results: conversions from save-the-date customers to invitation customers rose 56 percent, invitation orders increased 103 percent, and revenue grew by more than $2.5 million in 12 months.

MagnetStreet