Case Study: Leading National Grocer reduces creative costs and speeds time-to-market with Xerox Corporation

Leading National Grocer - Customer Case Study

Leading National Grocer, a major Canadian food retailer operating across 1,500 stores and multiple banners, needed a better way to manage in-store marketing and communications. Its regionalized print setup, mixed use of third-party and in-house production, and disconnected campaign process created inefficiencies, inconsistent execution, higher costs, and slower time-to-market. Xerox Corporation helped assess the print environment and identify opportunities to streamline the marketing and print supply chain.

Xerox Corporation transformed the grocer’s regional print operations into a centralized digital print facility and provided advisory services, print program management, online ordering, and client support for end-to-end campaign execution. Xerox Corporation also coordinated creative translation, production, kitting, and delivery, helping launch a new brand initiative with more than 60 million signs delivered to over 1,000 stores. The results included over 10% savings in print spend, over 30% lower creative costs, 20%+ sales lift on focused programs, and 30% faster time-to-market.