Case Study: Leading Canadian Retailer boosts revenue and loyalty with Xerox outsourcing and 1:1 marketing

Leading Canadian Retailer Operating Company - Customer Case Study

Leading Canadian Retailer Operating Company, a historic Canadian retail chain with hundreds of stores, faced rising competition, pressure from a recession, and a need to cut costs while improving customer loyalty and revenue. The company turned to Xerox Corporation for help with document management, digital print services, mailroom operations, and 1:1 marketing capabilities.

Xerox Corporation implemented an outsourced print, mailroom, shipping, and receiving solution, and launched a targeted multi-channel loyalty pilot using Xerox® iGen4® Presses and XMPie® technology. The results included nearly 25% savings in mailroom/shipping costs, 15% savings on courier services, a 20% reduction in production and mailing costs, faster turnaround from two weeks to two days for most applications, and a 42% increase in gift certificate redemption rate.