Case Study: La Imprenta Ya cuts catalogue printing costs by 33% with Xerox digital printing

La Imprenta Ya - Customer Case Study

La Imprenta Ya, a Buenos Aires-based digital printing company, was asked by a prestigious Argentinian apparel brand to produce small seasonal catalogues for its 130 stores in Argentina, Uruguay, and Chile. The customer wanted to move away from increasingly expensive offset printing, but needed proof that digital printing—using Xerox equipment—could deliver precise color matching and the high-end quality required for a fashion catalogue.

Xerox helped La Imprenta Ya produce the catalogue on a Xerox 700 Color Press, using careful color calibration, a spectrophotometer, and Xerox FreeFlow Process Manager to streamline production. The result was an initial run of 160 catalogues with exact color accuracy, complex tabs, and high-quality finishing at one-third the cost of offset printing, plus faster turnaround that let the fashion brand launch seasonal promotions earlier.

La Imprenta Ya

Marianela Bravo

Managing Partner