Case Study: K-Print Co., Ltd. creates a new consumer market with Xerox digital packaging

K-Print Co., Ltd. - Customer Case Study

K-Print Co., Ltd. wanted to demonstrate its printing capabilities by anticipating future consumer trends and establishing a new market for personalized gift packaging, an offering they believed their competitors could not easily duplicate. They also aimed to heavily promote this new service through online channels to gauge its effectiveness and consumer demand. Xerox Corporation provided the digital production technology to support this initiative.

The solution involved a Web-to-Print interface where customers designed packages, which were then produced using a Xerox iGen3 110 Digital Production Press powered by a Xerox FreeFlow Print Server. The results were highly successful, with strong consumer demand and a significant increase in web traffic from their online marketing. The project also led to a new business relationship with a major candy manufacturer and established K-Print as an innovator, with Xerox helping to showcase the application.

K-Print Co., Ltd.