Case Study: Irongate Digital boosts personalised packaging sales with Xerox

Irongate Finds Sweet Spot in Packaging

Irongate Digital, the Xerox Corporation customer, wanted to create higher-value print offerings that could drive more margin and new business, especially in personalised packaging. Using Xerox digital printing technology alongside Web-to-print and variable data tools, Irongate set out to turn standard print into an interactive, customer-specific product for clients like Thorntons and Interflora.

Xerox Corporation helped Irongate implement a robust personalised packaging workflow using a Xerox iGen/iGen3, Xerox VIPP, and compatible substrates. The solution enabled text- and image-personalised chocolate boxes, order fulfilment, and fast turnaround; Interflora processes about 100 orders per month, while Thorntons’ personalised boxes account for over 90% of Web orders and reached 3,500 customised boxes in the 15 working days before Christmas 2009.

Irongate Digital

Adam Noble

Managing Director