Case Study: Integrated Mailing Services helps St. Kilda Football Club boost memberships with Xerox iGen4 Press and XMPIE

Integrated Mailing Services - Customer Case Study

Integrated Mailing Services (IMS) worked with St. Kilda Football Club to create personalised membership renewal notices that could support retention, upgrades, and cross-sell opportunities across seven membership categories. The challenge was to deliver highly relevant, one-to-one communications for more than 31,000 members and prospects, while accurately handling complex rules for offers, pricing, and member-specific information. Xerox Corporation’s technology played a role in enabling this data-driven print solution.

Xerox Corporation helped IMS implement a transpromo renewal program using XMPIE for composition and the Xerox iGen4 Press for high-quality colour production. The A3 duplex notices featured around 50 variable text and image fields, were folded to A5, and mailed to members. The result was record membership performance for St. Kilda in 2010, reaching 41,163 memberships, along with stronger renewals and increased upgrades to higher membership levels.

Integrated Mailing Services