Case Study: ColorCentric Corporation boosts photo book orders by 100% with Xerox digital printing solutions

Incredible digital print quality helps photo book publisher increase orders by 100%

ColorCentric Corporation, working with its customer MyPicTales, needed to produce high-end photo books for a professional photography studio with extremely strict color requirements. The studio’s custom color profiles had to be reproduced flawlessly, and MyPicTales turned to Xerox Corporation and its digital production capabilities to ensure the rich photographic quality would meet expectations.

Xerox Corporation’s solution used Adobe Photoshop files submitted through a Web-to-Print workflow, then printed on a Xerox iGen4 Digital Press with Xerox FreeFlow Print Server and Xerox Color Xpressions media, followed by in-house case binding by ColorCentric. The result was perfect color reproduction, cost-effective short-run production, and strong business growth: MyPicTales’ digitally printed book orders increased 100% in one year, photo book orders were up 300% since 2008, and revenue grew 25% annually, including a 50% increase in 2010.

ColorCentric Corporation