Case Study: ifolor achieves premium photo quality and higher customer loyalty with Xerox iGen4 and Matte Dry Ink

ifolor answers customer demand for photo products with Xerox® iGen4® and Matte Dry Ink

ifolor, the Swiss photo products company, needed a reliable way to deliver premium-quality photo books, calendars, cards, and other keepsakes at a competitive price and with short turnaround times. As customer demand shifted from simple prints to higher-value, small-run photo products, ifolor sought technology that could match the quality expectations of silver halide and offset printing. Xerox Corporation provided the digital production platform that helped meet these needs, centered on the Xerox® iGen4® Press and Matte Dry Ink.

Xerox Corporation’s solution enabled ifolor to produce photo products with exceptional color consistency, repeatability, and image quality that closely rivals conventional photo processing. The iGen4’s productivity and reliability helped ifolor handle peak seasonal demand, while Matte Dry Ink improved the look of consumer images, including skin tones and blue skies. As a result, ifolor expanded its product lineup, increased customer loyalty, reduced costs, and found that customers were willing to pay a premium for premium-looking photo keepsakes.

Ifolor

Gilles Lamère

Production Manager