Case Study: Graphtech achieves on-demand, high-quality variable print with Xerox Iridesse Production Press

Graphtech processes 10,000 variable postcards in minutes with Xerox

Graphtech, a print and marketing solutions provider, faced significant challenges with an unreliable and inefficient printing solution that could not meet high-volume color-critical demands or handle specialty embellishments. Their previous equipment caused frequent downtime and missed deadlines, preventing them from competitively producing short-run, variable data jobs. To overcome these bottlenecks and market pressure, they turned to Xerox for a solution.

Xerox implemented its Iridesse Production Press, which provided exceptional color control and the ability to use metallics and varnishes. The solution streamlined Graphtech's workflow, enabling them to process 10,000 variable postcards in a single pass without sacrificing quality. This resulted in dramatically increased productivity, same-day turnarounds, and minimal downtime. The Xerox solution allowed Graphtech to expand into high-value custom print markets, attracting Fortune 500 clients and significantly increasing their competitive edge.

Graphtech